Your cart

Subtotal

Your cart is currently empty.

Clean with purpose.
Clean with purpose.
Clean with purpose.

Clean with purpose.


Our first edition aluminum reusable bottle is worth at least three months of cleaning. Refills are in the pipeline at a fraction of the price to keep your sustainable lifestyle accessible.

 

Tested on ceramics, glass, fiberglass, chrome, painted metal, stainless steel, and plastic/acrylic. For other surfaces, try on a hidden portion first.

- +
Prev
Next

Lab tested on the worst surface contaminants to mimic the toughest cleaning challenges.

Water safe
Naturally derived
World saving
Closed-loop
Resource negative

You’ve heard of food waste, right? It’s kind of having a moment.

Food is a major source of our waste stream that’s primarily landfilled, racking up staggering amounts of greenhouse gas emissions during its life cycle. Because of food waste, landfills are the third largest producer of methane, a gas 30x more potent than CO2.

What you may not know is that throwing away food also represents a major loss of water. Inside the 1.3 billion tons of food wasted globally each year is 45 trillion gallons of water.

Closed-Loop
Closed-Loop
Clean with purpose.
Clean with purpose.
Resource negative
Resource negative

We call this ‘resource negative’.

Over the last several years, we’ve developed a process to stabilize and isolate the compounds of food waste and including the water. Then we sought to replace common products that require a lot of water.

Liquid cleaning products are usually over 90% water with a small amount of active ingredients. We’re overachievers, so we made one where the water and active ingredients come from food waste.

our ingredients

Water

Liquid cleaning products are ~90% water. Food waste is ~75% water. We’ve figured out how to isolate and purify water from food waste. So we’re both diverting food waste from landfill and saving clean water. Problem solved!

Sorry to burst that bubble, but they depend on water from your tap which municipalities expend 30-40% of its total energy consumption to clean for drinking.

Alcohol

Among other uses, alcohol is great at cleaning sticky stuff and leaving a streak-free shine. 

Also known as ethanol, it’s either produced naturally by the fermentation of sugars or chemically from petrochemical feedstocks. When manufactured on a large scale for use as a solvent, it’s typically made from petrochemicals. Ours is a byproduct of the food waste recovery process. 

Fun fact! Ethanol is an antidote to methanol poisoning, the chemical mentioned below.

Acetic Acid

With an ‘A’ rating from EWG, it’s the active ingredient in many of your favorite natural cleaners for its solvent properties. Most acetic acid is produced synthetically using the toxic chemical methanol through a process initially developed by Monsanto in the 1960s. Only 10% of acetic acid produced worldwide is done so biologically. 

We hope to balance out that ratio by introducing acetic acid that’s biologically derived from food waste.

Lactic Acid

Lactic acid is another common ingredient in green cleaners with an ‘A’ rating from EWG. It has multiple benefits from acting as a natural preservative to removing soap scum. Lactic acid is produced industrially by either bacterial fermentation of carbohydrates or by chemical synthesis from acetaldehyde that comes from coal or crude oil. 

The fermentation process relies on raw materials (sugar or beet juice). Growing these raw materials requires precious resources. We are turning this around and using food waste as the catalyst for fermentation so these resources can be spent in other ways (like fixing the food system). 

Decyl Glucoside

A plant-based, biodegradable, and safe solubilizer we use to stabilize our essential oil fragrance in water. Decyl glucoside is produced by the reaction of glucose from corn starch with the fatty alcohol decanol which is derived from coconut. 

Essential Oils

For a unique, pleasant scent we have created a blend of lavender, bergamot and mint essential oils. We've tried our best to prioritize only traceable and responsible sources.

Saving the world made easy. We did the math.

If every household in the U.S. traded in their usual cleaner (that includes the ‘green’ ones!) for ours, we could address some major issues. How many brands can truly tell you they’re making a significant and measurable impact on climate change just by making their product?

2.5 million
equivalent to
2.5 million

tons of food waste diverted from landfills.

7 million
removing
7 million

tons of GHG emissions from the atmosphere.

1.5 million
comparable to
1.5 million

vehicles taken off the road for a whole year.

Prev
Next
Clean with purpose.

Third-Party Tested

Veles is third-party tested and proven to be effective when cleaning a range of surfaces, including: ceramics, glass, fiberglass, chrome, painted metal, stainless steel, and plastic/acrylic.


We're in the process of conducting efficacy and safety tests on marble, wood and laminate. For now, we recommend testing a hidden portion first.

Learn more
Clean with purpose.
Veles

Take 30% off! Ends today.