Our first edition aluminum reusable bottle plus refill is worth six months of cleaning.
Third party tested and proven to perform against both conventional and natural cleaning products for a range of surfaces around the home, including kitchens, bathrooms, and windows.
Food is a major source of our waste stream that’s primarily landfilled, racking up staggering amounts of greenhouse gas emissions during its life cycle. Because of food waste, landfills are the third largest producer of methane, a gas 30x more potent than CO2.
What you may not know is that throwing away food also represents a major loss of water. Inside the 1.3 billion tons of food wasted globally each year is 45 trillion gallons of water.
| Closed-Loop | |
| Closed-Loop | |
| Resource negative | |
| Resource negative | |
Over the last several years, we’ve developed a process to stabilize and isolate the compounds of food waste and including the water. Then we sought to replace common products that require a lot of water.
Liquid cleaning products are usually over 90% water with a small amount of active ingredients. We’re overachievers, so we made one where the water and active ingredients come from food waste.
Liquid cleaning products are ~90% water. Food waste is ~75% water. We’ve figured out how to isolate and purify water from food waste. So we’re both diverting food waste from landfill and saving clean water. Problem solved!
Sorry to burst that bubble, but they depend on water from your tap which municipalities expend 30-40% of its total energy consumption to clean for drinking.
Among other uses, alcohol is great at cleaning sticky stuff and leaving a streak-free shine.
Also known as ethanol, it’s either produced naturally by the fermentation of sugars or chemically from petrochemical feedstocks. When manufactured on a large scale for use as a solvent, it’s typically made from petrochemicals. Ours is a byproduct of the food waste recovery process.
Fun fact! Ethanol is an antidote to methanol poisoning, the chemical mentioned below.
With an ‘A’ rating from EWG, it’s the active ingredient in many of your favorite natural cleaners for its solvent properties. Most acetic acid is produced synthetically using the toxic chemical methanol through a process initially developed by Monsanto in the 1960s. Only 10% of acetic acid produced worldwide is done so biologically.
We hope to balance out that ratio by introducing acetic acid that’s biologically derived from food waste.
Lactic acid is another common ingredient in green cleaners with an ‘A’ rating from EWG. It has multiple benefits from acting as a natural preservative to removing soap scum. Lactic acid is produced industrially by either bacterial fermentation of carbohydrates or by chemical synthesis from acetaldehyde that comes from coal or crude oil.
The fermentation process relies on raw materials (sugar or beet juice). Growing these raw materials requires precious resources. We are turning this around and using food waste as the catalyst for fermentation so these resources can be spent in other ways (like fixing the food system).
A plant-based, biodegradable, and safe solubilizer we use to stabilize our essential oil fragrance in water. Decyl glucoside is produced by the reaction of glucose from corn starch with the fatty alcohol decanol which is derived from coconut.
For a unique, pleasant scent we have created a blend of lavender, bergamot and mint essential oils. We've tried our best to prioritize only traceable and responsible sources.
If every household in the U.S. traded in their usual cleaner (that includes the ‘green’ ones!) for ours, we could address some major issues. How many brands can truly tell you they’re making a significant and measurable impact on climate change just by making their product?
tons of food waste diverted from landfills.
tons of GHG emissions from the atmosphere.
vehicles taken off the road for a whole year.
As an all-purpose cleaner, we recommend Veles for use throughout the household, including in kitchens and bathrooms as well as on windows and glass. Spray or mist the surface and let it sit for a minute before wiping away. Veles is proven to be effective when cleaning a range of surfaces, including: ceramics, glass, fiberglass, chrome, painted metal, stainless steel, plastic/acrylic, marble, granite, wood and laminate.
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