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The all (and better) purpose cleaner
The all (and better) purpose cleaner
The all (and better) purpose cleaner

The all (and better) purpose cleaner


Third-party tested and proven to perform against conventional and natural cleaning products on a range of surfaces around the home including kitchens, bathrooms and windows.


Shop our first edition aluminum reusable bottle, with refill packs coming just in time for your spring cleaning.

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Refills Coming Soon
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A circular cleaner that makes reducing your impact easy and creates a new standard for clean ingredients.

Water safe
Naturally derived
World saving
Closed-loop
Resource negative

You’ve heard of food waste, right? It’s kind of having a moment.

Food is a major source of our waste stream that’s primarily landfilled, racking up staggering amounts of greenhouse gas emissions during its life cycle. Because of food waste, landfills are the third largest producer of methane, a gas 30x more potent than CO2.

What you may not know is that throwing away food also represents a major loss of water. Inside the 1.3 billion tons of food wasted globally each year is 45 trillion gallons of water.

Closed-Loop
Closed-Loop
The all (and better) purpose cleaner
The all (and better) purpose cleaner
Resource negative
Resource negative

We call this ‘resource negative’.

Over the last several years, we’ve developed a process to stabilize and isolate the compounds of food waste and including the water. Then we sought to replace common products that require a lot of water.

Liquid cleaning products are usually over 90% water with a small amount of active ingredients. We’re overachievers, so we made one where the water and active ingredients come from food waste.

our ingredients

Water

Liquid cleaning products are ~90% water. Food waste is ~75% water. We’ve figured out how to isolate and purify water from food waste. So we’re both diverting food waste from landfill and saving clean water. Problem solved!

Sorry to burst that bubble, but they depend on water from your tap which municipalities expend 30-40% of its total energy consumption to clean for drinking.

Acetic Acid

Most acetic acid is produced synthetically using the toxic chemical methanol through a process initially developed by Monsanto in the 1960s.

Lactic Acid

Lactic acid is another common ingredient in green cleaners with an ‘A’ rating from EWG. It has multiple benefits from acting as a natural preservative to removing soap scum. Lactic acid is produced industrially by either bacterial fermentation of carbohydrates or by chemical synthesis from acetaldehyde that comes from coal or crude oil. 

The fermentation process relies on raw materials (sugar or beet juice). Growing these raw materials requires precious resources. We are turning this around and using food waste as the catalyst for fermentation so these resources can be spent in other ways (like fixing the food system). 

Alcohol

Among other uses, alcohol is great at cleaning sticky stuff and leaving a streak-free shine. 

Also known as ethanol, it’s either produced naturally by the fermentation of sugars or chemically from petrochemical feedstocks. When manufactured on a large scale for use as a solvent, it’s typically made from petrochemicals. Ours is a byproduct of the food waste recovery process. 

Fun fact! Ethanol is an antidote to methanol poisoning, the chemical mentioned above.

Saving the world made easy. We did the math.

If every household in the U.S. traded in their usual cleaner (that includes the ‘green’ ones!) for ours, we could address some major issues. How many brands can truly tell you they’re making a significant and measurable impact on climate change just by making their product?

2.5 million
equivalent to
2.5 million

tons of food waste diverted from landfills.

7 million
removing
7 million

tons of GHG emissions from the atmosphere.

1.5 million
comparable to
1.5 million

vehicles taken off the road for a whole year.

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The all (and better) purpose cleaner

Third-Party Tested

Proven to perform on a variety of surfaces and messes.

Learn more
The all (and better) purpose cleaner
Veles

Our first edition refillable metal bottle.