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Gallons

That’s how much water is used if every household in the US uses two bottles of standard all-purpose cleaner each year.

And that’s not even the half of it.

We are different

The first closed-loop cleaner.

Every bottle we make reduces greenhouse gas emissions by offering an alternative to landfill disposal for wasted food. Simplifying the supply chain and reducing raw materials for manufacturing provides additional environmental benefits beyond any other traditionally made product.

We made Veles for anyone looking to reduce their impact and make more sustainable choices.

This is just the
beginning.

We want to change the way everyday products are made. When treating waste as a resource, you can both reduce overconsumption of resources and greenhouse gas emissions from landfills. A double negative, if you will.

Water
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It’s been said our future wars will be fought over water, but there are 45 trillion gallons of water that can be reclaimed from food waste. So we’re using it as an alternative source for water-intensive products, like cleaners. 

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Active Ingredients
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Food is made of organic compounds, and those compounds can be isolated or used as a catalyst to make other compounds. By using waste, we protect resources that would have been processed to make a typical cleaner. This goes for both petrochemical and plant-based ingredients.

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Packaging
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Hopefully we don’t have to tell you that plastic is bad. We felt that aluminum was the best option for our bottles. Unlike any other material we could have used, it’s infinitely recyclable and widely accepted at a facility near you.

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Climate
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According to the EPA, food waste is the single largest component of landfills, which are the third-largest contributor of methane in the U.S. Methane is a greenhouse gas 84x more potent than CO2 at trapping heat in the atmosphere. Less food waste in landfill = less methane. 

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Waste
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1.2 billion tons of food are thrown in the garbage every year across the globe. That’s a lot. 

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A better (and just as effective) way to clean.

01. Huckers Soil

In the lab, this represents the worst case scenario...we won’t go any further than that. We’re 99% effective at cleaning it off multiple surfaces.

what’s in it?
  • Evaporated milk
  • Creamy peanut butter
  • Salted butter
  • Ground wheat flour
  • Egg yolk
  • Printer ink
  • Boiled linseed oil
  • Saline solution
  • India ink
  • Water
02. SCL Soil 2

Sounds scientific, but really it’s just how we simulate soap scum in the lab. We cleaned it off glass and chrome more effectively and with less film and streaking than leading products.

what’s in it?
  • Hair Gel
  • Toothpaste
  • Shaving Cream
  • Hair Spray
03. Vegetable Oil

No secret formula here—it’s just normal vegetable oil. We compete with leading products at cleaning it off of stainless steel and leave a glossier finish.

But wait, there’s more.

When we couldn’t make our fragrance from food waste (we tried), we worked to source the most sustainable, natural, and traceable options.

Lavender

Sourced from Bulgaria and steam-distilled.

Peppermint

Sourced from India and steam-distilled.

Bergamot

Sourced from Italy and cold-pressed.

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Still curious?

We’ve got answers to all your questions, like “What does resource negative even mean, anyway?” or “How do you pronounce Veles?” (actually, we’re not going to tell you that one.)

FAQS
Resource negative