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That’s how much water is used if every household in the US uses two bottles of standard all-purpose cleaner each year.

And that’s not even the half of it.

We are different

The first closed-loop cleaner.

Every bottle we make reduces greenhouse gas emissions by offering an alternative to landfill disposal for wasted food.

Simplifying the supply chain and reducing raw materials for manufacturing provides additional environmental benefits beyond any other traditionally made product.

We made Veles for anyone looking to reduce their impact and make more sustainable choices.

This is just the

We want to change the way everyday products are made. When treating waste as a resource, you can both reduce overconsumption of resources and greenhouse gas emissions from landfills. A double negative, if you will.


Lab tested on grease and grime to mimic the toughest cleaning challenges.

01. Huckers Soil

In the lab, this represents the worst case scenario...we won’t go any further than that. We’re 99% effective at cleaning it off multiple surfaces.

what’s in it?

How to make Huckers Soil:

  • Evaporated milk
  • Creamy peanut butter
  • Salted butter
  • Ground wheat flour
  • Egg yolk
  • Printer ink
  • Boiled linseed oil
  • Saline solution
  • India ink
  • Water
02. SCL Soil 2

Sounds scientific, but really it’s just how we simulate soap scum in the lab. We cleaned it off glass and chrome more effectively and with less film and streaking than leading products.

what’s in it?

How to make SCL Soil 2:

  • Hair Gel
  • Toothpaste
  • Shaving Cream
  • Hair Spray
03. Vegetable Oil

No secret formula here—it’s just normal vegetable oil. We compete with leading products at cleaning it off of stainless steel and leave a glossier finish.

But wait, there’s more.

When we couldn’t make our fragrance from food waste (we tried), we worked to source the most sustainable, natural, and traceable options.


Sourced from Bulgaria and steam-distilled.


Sourced from India and steam-distilled.


Sourced from Italy and cold-pressed.


Still curious?

We’ve got answers to all your questions, like "What ingredients are in Veles" and “How do you pronounce Veles?” (actually, we’re not going to tell you that one.)

Closed Loop